Why Facebook Application are so popular
This great facebook application feature generating rush for marketers as well as for companies to create their brand. Almost all major brands are already using it Facebook Application.Companies and marketers all are using facebook application as a weapon. Following are the features which makes Facebook application such a great.
1. Programmable– Its flexible in terms of you can do programming in it.You can extract the data from facebooks database in order to use it with certain language patterns like FBML or through APIs.
2. Interactive : FB application with facebook page interacts with facebook user to do query about your product or brand. You can create contest and engage user by allowing them to participate into your contest.
3. Support to integrate any digital style:
With the facebook links you can provide integrate links in form of pictures, text, or any other form of digital media . It would be unlinke facebook page on which you can post the link in the form of comments.
4. All Facebook features can be implemented in it: You can use all facebook page related functionality under facebook application in FB apps. Also you can do programming here.